Amarillo wants to become a destination for those who seek a cultural awakening.
Given that I’m out of the loop these days as a former print journalist, I am not entirely privy to the nuts and bolts of what is going on in every corner of the city.
I once wrote a blog for Panhandle PBS. The final installment in my series of blogs dealt with the then-pending designation of an Arts and Cultural District for Amarillo.
Here is what I wrote for the final time for Panhandle PBS.
The Texas Arts Commission eventually approved Amarillo’s request for an Arts and Cultural District designation. As I wrote in April 2016, I consider this to be a huge step forward in the city’s evolution.
I wrote then about the impact that the arts have on the Texas economy: The districts apply for grants through the Texas Commission for the Arts, which estimates that the arts generate approximately $5.1 billion annually to the Texas economy; of that total, about $320 million comes from sales tax revenue.
The city has many ways to measure the impact of the cultural district. Suffice to say, though, that the city is making some mighty large strides toward reaping the rewards of a beefed-up arts and entertainment community.
Allow me to turn briefly to the construction of that downtown ballpark/multipurpose event venue that is well under way. The soreheads around the city keep yapping about the ballpark being a single-purpose venue: It will be the home field beginning in April 2019 to a AA minor-league baseball team that will move here from San Antonio.
But as the saying might go, “There’s more ‘there’ there.” Or at least that is the hope of those who want to see the MPEV take root and grow. There well could be plans to stage community events in the shiny new venue: concerts, for example; or perhaps some communitywide gatherings featuring food and music.
The cultural district does have plenty with which to work. I think of the musical “Texas” performed during the summer in Palo Duro Canyon, the Broadway series of musicals at the Civic Center and the Amarillo Little Theater.
There’s plenty of ground to plow here. Plenty of ways to market the city’s art and its myriad entertainment offerings.
I will join the rest of the community and await the big payoff. I don’t know when it will arrive, but I’m sure I’ll recognize it when it does.