Here we go.

Three weeks until Election Day and Texans are starting to get a gut full of TV ads — mostly of the negative variety.

It’s going to get nasty, ladies and gents.

http://www.politico.com/story/2014/10/wendy-davis-greg-abbott-wheelchair-ad-111783.html?cmpid=sf

Democratic gubernatorial nominee Wendy Davis has just released a brutal ad attacking Republican opponent Greg Abbott over his work against others seeking assistance in the wake of catastrophic illness and injury. The ad, though, makes specific mention of the crippling injury Abbott suffered as a young man when a tree fell on him, leaving him paralyzed. It notes that Abbott sued and won millions of dollars, but has worked to deny others the same sort of award.

A group called Texans for Greg Abbott has released a radio ad alleging that Davis has used her position as a legislator and, before that, as a Fort Worth city councilwoman for personal gain.

The Davis ad attacking Abbott has drawn some serious criticism. Politico reports: “‘It is challenging to find language strong enough to condemn Sen. Davis’ disgusting television ad, which represents a historic low for someone seeking to represent Texans,’ said Abbott spokeswoman Amelia Chasse. ‘Sen. Davis’ ad shows a disturbing lack of judgment from a desperate politician and completely disqualifies her from seeking higher office in Texas.’”

I’m left to ask: Is the ad false? I cannot find a falsehood in the information presented.

Same for the anti-Davis ad I heard this morning on the radio.

People keep saying how much they detest negative advertising. I have said it myself from time to time. However, the political gurus who manage these campaigns know what works. They craft these ads because voters respond to them.

So it will be for the rest of this campaign in Texas. The state ballot is full of contested races that are bound to produce more than their share of negativity.

Get ready for it.