Sponsors will get NFL's attention

Leave it to the sponsors to get through to the dim bulbs who run professional football teams, some of which are populated by criminals.

They are the entities that will get to the owners, the general managers, the sports agents and perhaps even to the athletes.

Minnesota Vikings running back Adrian Peterson is now suspended indefinitely while Texas courts seek to resolve the indictment charging him with child abuse in the whipping of his 4-year-old son. What made the Vikings switch so dramatically? The Radisson hotel chain pulled its sponsorship.

Former Baltimore Ravens running back Ray Rice is under indefinite suspension for knocking his then-fiancée unconscious in a gambling casino elevator. Rice would marry the woman he knocked out cold and now the NFL Players Association is appealing his suspension.

What is driving all of this? The corporate sponsors who give big money to the NFL, to its teams and who pay players big money to endorse their products.

They’re going to yank those endorsements and those sponsorships.

That’s when the owners will get the message. Indeed, many of them are getting it already.

There likely will be more cases of domestic violence reported. Perhaps it’s a function of the violent sport. Hey, it might even be a consequence of the concussions these athletes are suffering.

Whatever the cause, domestic violence — and let’s include child abuse in that broad category of grotesque misbehavior — cannot be allowed to stand.

If the owners and team officials — along with the league — cannot muster up the guts to the right thing by themselves, then the sponsors will make the call for them.