Golf game = bad optics

Here are a couple of thoughts about President Obama’s seeming lack of awareness of how image matters in modern American politics.

He stood before the nation the other day and delivered a heartfelt condemnation of ISIL’s beheading of American journalist James Foley. He is angry, disgusted to the core and he vowed to bring the killers to justice.

http://www.politico.com/story/2014/08/schultz-golf-helps-obama-clear-mind-110269.html?hp=l14

Then he went out and played a round of golf at Martha’s Vineyard, where he is vacationing with his family.

Critics have pounded the president even for taking a vacation during this international crisis. Some commentators on Fox News Channel have criticized Obama for wearing an open-collar shirt as he was speaking to the nation about the hideous act.

That criticism is ridiculous on its face.

What’s not ridiculous, though, has come from those who wonder whether President Obama really gets the value of visual images. Juxtaposing photos of him playing golf immediately after delivering remarks about the gruesome death of an American at the hands of a hideous terrorist organization, well, just doesn’t look good.

The White House defended the president’s decision to tee it up after the remarks. The press spokesman said the activity “clears the mind.” I believe it does. I’ve noted before that presidents never are off the clock while they are on vacation.

But, good grief, Mr. President. If you want to keep your head clear and think about how you can stay sharp, hug your beautiful family — and be sure to have the White House press pool photographers on hand to send that image around the world.