Is the SUV color that vital?

The media keep repeating something that has me wondering about its relevance and importance.

An SUV plowed through a Christmas festival crowd in Waukesha, Wisc., over the weekend. Five people died. Dozens more were injured. Many of the injured are children and several of those children are in ICU and are listed in critical condition. Our hearts break for the victims and pray that the injured recover.

But why are the media reporting constantly that the SUV is a red vehicle? “A red SUV drove at a high rate of speed … “ And so it goes.

Is the color of the vehicle so relevant that it matters in reporting on this human tragedy? Someone needs to explain it to me. Please.