Success brings many things to a city and an athletic franchise that carries the city’s name. For example, it brings added recognition in the form of what is going to happen to Amarillo next June.

The Texas League is going to stage its annual all-star game at Hodgetown, Amarillo’s shiny new home for the Amarillo Sod Poodles, the team that won the Texas League championship in its first year of existence.

This is big deal, folks!

Amarillo already has embarked on a massive downtown rehabilitation program that along the way has brought us that brand new ballpark called Hodgetown, named in honor former Mayor Jerry Hodge and his wife, Margaret.

Now the best of the Texas League’s AA baseball talent is coming to the city to show off its collective skill in front a sold-out crowd of Sod Poodles fans, who by the time the all-star game rolls around will have continued to celebrate the team’s league title.

The Convention and Visitors Council has been handed a huge marketing and promotional opportunity that I trust it will not squander as the city prepares for the June 23 contest.

What might that opportunity produce? Oh, let’s see. Maybe it will enable the city to showcase the added downtown amenities it is able to offer visitors from around the league. My best guess is that the city should — and hopefully will — ensure that it cleans up thoroughly in advance of the visitors’ arrival. They have some first-class lodging just across the street from Hodgetown. The influx of visitors will pump sales tax revenue into the city coffers as well.

As for the game itself, well, no one can predict how it will turn out. No one can know in advance whether it’ll be a thriller or a blowout. Indeed, all-star games by their very nature occasionally produce performances in which the athletes do not go all out … despite at least one notable exception. That would be Pete Rose’s collision with catcher Ray Fosse in the 1970 Major League Baseball all-star game that effectively ruined Fosse’s career.

Aww, but what the heck. The Texas League all-stars are going to Amarillo. They’ll throw out the first pitch on June 23. The fans will be jammed into the stands. They will have a great time and the city will reap the reward.

As Sod Poodles general manager Tony Ensor said, the game will be a “celebration for the entire West Texas community.”

Play ball!