Not quite a year ago, I posted an item on this blog that wondered how my local newspaper would call its endorsement for president of the United States.

How would the Amarillo Globe-News endorse Donald J. Trump, which, to my mind seemed like a done deal, given the company’s corporate loathing of Hillary Rodham Clinton?

Here’s what I wrote a year ago:

https://highplainsblogger.com/2016/07/now-who-will-get-my-local-papers-endorsement/

The paper did endorse Trump, even though it appears to me to have been a sort of “canned” endorsement, written by someone in Augusta, Ga., headquarters of Morris Communications, the paper’s corporate owner.

It does beg the question: Do newspaper endorsements really matter in this day and age? I’m beginning to think they don’t, which I consider to be a shame.

I keep circling back to the 2010 campaign for Texas governor. The incumbent, Rick Perry, announced that he wouldn’t sit down with editorial boards to make his case for re-election. He wanted to speak “directly to Texans,” he said. Virtually every newspaper in Texas ended up that year endorsing the Democratic challenger, Bill White, the former Houston mayor.

We did at the Globe-News. We might as well have endorsed Satan himself, given the response from our readership.

Well, Perry won handily. He stuck in the eyes of newspaper editors and publishers.

Donald Trump had much the same hurdle to clear. A lot of formerly traditional Republican-leaning editorial pages endorsed Hillary Clinton. Did they sway anyone? Probably not.

Which brings me to a final point. One of the great lies that newspaper executives keep foisting on their readers is that they don’t intend to change people’s minds. Actually, though, they do.

A newspaper that expresses its opinions seeks to shape their communities. How else do they want communities to follow their lead if they don’t intend to persuade readers to think as they do?

Newspapers that backed Clinton wanted their readers to vote in a like manner, just as those that endorsed Trump. Given that the overwhelming majority of U.S. papers backed Clinton — and she still lost — I am left to wonder: Do these endorsements really matter?

I’m open for discussion on this one. Talk to me.