A euphemism for negative campaigning can be termed as “making comparisons” among opposing candidates.

OK, so the campaigns for president in both political primaries are getting negative.

The two Democrats still standing for their party’s nomination — Hillary Clinton and Bernie Sanders — are demonstrating the differences between them in terms of experience and philosophy.

The same can certainly be said of the remaining Republicans. They, too, are going after each other with ferocity. No one not named “Trump” wants Donald Trump to be the nominee. Ted Cruz isn’t getting much love, either. Now we have a third front-tier candidate, Marco Rubio, who is taking opponents’ fire.

Honestly, I am intrigued by it all.

I normally dislike intense negativity in these political campaigns. I prefer to hear what candidates will do for me, not necessarily how they differ with someone else.

This election cycle, though, is providing some fascinating discussion among the candidates.

It’s revealing the type of men and women who are seeking this great office. It is telling us about their psyche, their personalities, what makes them tick; it’s revealing where their “hot buttons” are located.

Clinton and Sanders are showing us tonight how different they are from each other. I am glad that their party’s nomination fight has been reduced to just two of them.

I remain hopeful that the Republican primary will continue to cull the weaker candidates from the still-large herd of hopefuls. It’s hard for me to keep up with all the stones being tossed in so many directions from so many sources.

Still, it’s educational to watch.

It’s also rather entertaining.