Et, tu … Hulk Hogan?

The list of big-mouth celebrities who say things they shouldn’t say has grown by one very intriguing personality.

Terry Bollea, aka Hulk Hogan, said some things years ago that have just come out. The pro wrestling association that hired Hogan, World Wrestling Entertainment, has essentially terminated him. It’s taken the Hulkster’s image off its website.

http://www.washingtonpost.com/news/early-lead/wp/2015/07/24/wwe-erases-hulk-hogan-mentions-from-web-site/

Hogan says he’s sorry.

Granted, it wasn’t one of those “If I’ve offended anyone … ” apologized straight out. He said he’s sorry. No qualifiers. No mealy-mouthiness about it.

I’m glad about that. Then said this, in a statement to People magazine: “This is not who I am. I believe very strongly that every person in the world is important and should not be treated differently based on race, gender, orientation, religious beliefs or otherwise. I am disappointed with myself that I used language that is offensive and inconsistent with my own beliefs.”

This is not who I am?

You hear that occasionally from celebrities who say offensive things. They disavow the comments, as if someone put them into a trance and put some sort of post-hypnotic spell on them to make them say things they otherwise wouldn’t say.

I fear that whatever Bollea-Hogan said — and I haven’t seen precisely what it was — that he meant it at the time.

Did he change his view of individuals, or groups of individuals?

I have no idea.

But when you make patently offensive statements and you sully the reputation of your employer — which might sound strange when referring to an organization that promotes fake “wrestling” and showcases women as sex objects — well, then you pay the price.

As an old friend and colleague once told me: You cannot unhonk the horn.