Kliff Kingsbury has been fired as head football coach at Texas Tech University.

He was a fan favorite. Kingsbury played quarterback at Tech. He was reportedly destined to be the Red Raiders’ head coach.

Tech’s athletic director heaped praise on him for his character and for being a great role model for his players. Tech’s president said much the same thing and thanked Kingsbury all he did to advance the school’s football program.

Give me a break, will ya?

Neither of them said a word publicly about the reason Kingsbury was canned: He didn’t win enough football games. He had a losing record as a head coach.

All that happy talk was chock full of platitudes.

I feel badly for Kingsbury. I just wish his bosses wouldn’t speak with so many clichés that don’t mean a single thing.