A company that does business in the North Texas community where I live has instituted an initiative I want to praise with this brief blog entry.

Community Waste Disposal picks up trash and recyclable material in Princeton and several Metroplex-area communities. This weekend I saw a public service announcement from CWD that kinda made my job drop. It encourages residents served by CWD to recycle material. Why? Because for every ton of material that CWD processes through its recycling program, it pledges to donate $10 for relief to aid the victims of the Fourth of July flooding in Central Texas.

Ponder that for a moment. The company is encouraging its customers to be more proactive in preserving the environment while at the same time pledging more money to repair the destruction that Mother Nature brought when the Guadalupe River wiped out families, businesses, homes and property.

The death count is something north of 100 people who perished in the river’s torrent. Many thousands more lives will need to be rebuilt, many of them without the presence of loved ones who perished in nature’s savage assault.

I have no idea how much CWD recycles each month. I am guessing it’s in the thousands of tons of material it picks up in front of Princeton houses — and elsewhere. Someone at CWD once told me that recycling efforts throughout the region has reduced landfill waste by something more than 30%. So, the region buys into the notion of recycling. It has become a way of life for many of us in North Texas.

I can think of no better reason to step up our efforts to send material to the recycling station than to raise money to aid our fellow Texans in distress.

Well played, Community Waste Disposal.