You know what “jargon” means, yes?
If not, I’ll tell you: It’s an esoteric dialect that only those who practice the craft being described can understand.
Doctors speak to each other in jargon; so do lawyers; same, I suppose, for accountants, automobile salespeople or restaurant managers. They can use language only they get.
Well, newspaper editors and reporters have jargon, too. It involves words and phrases such as “burying the lead,” “head bust,” “cutline,” or “filling a hole.”
Those of us who toiled in the newspaper business know those terms and what they mean.
Well, it’s been determined that newspaper jargon is changing. It’s not even unique to newspapers any longer. It has become a form of digital-speak.
The Dallas Morning News this past week announced buyouts involving 167 newsroom employees. Some of them are well-known names to those who read the newspaper.
http://dallas.culturemap.com/news/city-life/07-24-15-dallas-morning-news-buyout-familiar-names/
Perhaps the most telling comment came from a friend of mine, who happens to be an old-school, ink-stained newspaper guy in eastern New Mexico, who said that the phrase “‘We’re all salespeople now’ never should come from a newspaper editor.”
Yet that’s what came from the mouth of DMN editor Mike Wilson in announcing the buyouts.
The Dallas Morning News is going to emphasize its digital operation. Wilson said the personnel being bought out were going to be replaced by individuals who will be more digitally minded. He called the replacements “outstanding digital journalists.”
According to a story posted on an online site: “In a recent digital-lingo-filled interview with Columbia Journalism Review, Wilson said that the staff would need to be better at building audience online, stating, ‘We are all salespeople now.’ He described categories such as education and the (Dallas) Cowboys as ‘verticals,’ and used the verb ‘curate.'”
Verticals? Curate? What the … ?
Some of the bigger newspapers in the country are going digital. The Dallas Morning News is just the latest.
There once was a time when print journalists were secretly proud that they could talk to each other in a language no one else understood. Well, folks, those days appear to be over. Whoever is left standing after all these purges is going to learn a whole new language.