Texas Gov. Greg Abbott has been called the state’s latest “job poacher in chief,” picking up where former Gov. Rick Perry left off.

I beg to differ on one specific point. It’s a matter of style.

http://www.texastribune.org/2015/06/11/brief-june-11-2015/

Perry made waves when he boarded airplanes and flew to states — such as California — to make a big show of luring companies away from those states and relocating in Texas. He grandstanded and pranced, donning hard hats and talking to the media about how Texas is a better place to do business than those states governed by those dreaded Democrats.

I took him to task for the manner in which he sought to “poach” those jobs.

Greg Abbott, though, is doing it differently. He’s more low-key about it.

He recently sent a letter to the head of General Electric, based in Connecticut. He told the CEO that Texas’s tax environment is much friendlier than Connecticut’s. The Texas Legislature just approved a legislation aimed at giving tax breaks to companies; meanwhile, Connecticut keeps heaping greater tax liability on business owners.

The Abbott approach is far less in-your-face than the Perry approach.

I don’t begrudge any state governor who seeks to boost his or her state’s business community by luring big-ticket firms from other locations.

The optics of such a mission, though, do matter.