Non-endorsement sends dubious message

Let’s talk about newspaper endorsements and what they intend to accomplish.

Editors and publishers will tell you they aren’t intended to make voters cast ballots in accordance with what the newspaper management wants. The folks who run these media outlets seek to stay on the moral high ground. “We just want to be a voice in the community,” they say. “It’s enough just to make people think. We know we cannot make people vote a certain way and that’s not our intention.”

It’s all high-minded stuff. I used to say such things myself when I was editing editorial pages for two newspapers in Texas — one in Beaumont and one in Amarillo — and at a paper in my home state of Oregon.

But the reality, though, is that newspaper executives — publishers and editors — never would complain if elections turn out the way they recommend.

Is there a dichotomy here? I think so.

Which brings me to the Amarillo Globe-News’s non-endorsement today in the upcoming election for mayor. The paper chose to remain silent. It wouldn’t endorse Paul Harpole’s re-election to a third term as mayor, nor would it recommend voters elect Roy McDowell as mayor.

The paper did express a couple of things about Harpole. It said it is disappointed in the missteps and mistakes that have occurred on Harpole’s watch and it also predicted that Harpole would be re-elected on May 9.

Newspapers fairly routinely encourage community residents to get out and vote. They encourage them to make the tough choices. Pick a candidate, the newspaper might suggest. Hey, none of them might not be statesmen or women, but they’re committing themselves to public service.

Suppose for a moment that Amarillo voters — all of them — took the Globe-News’s non-recommendation to heart. What if no one voted for mayor? What if no voter decided that one of the two men seeking the office deserved their vote? Would the paper declare that a victory? Or would it lament the chaos that would ensue?

This is why I disliked non-endorsements back when I toiled for daily newspapers. I’ve always believed voters expect the newspaper to recommend someone in a race, even if no candidate deserved a ringing endorsement. If nothing else, some voters do rely on newspapers to provide some guidance to voters who might not have sufficient knowledge of all the issues that decide these important elections.

Recommending no one? That’s their call. However, it’s fair to wonder whether a newspaper should ask voters to do something its management wouldn’t do, which is make a choice on whom to support at the ballot box.