How is it that some stories that seem relatively inconsequential at the beginning turn into major headline events and the top subject of every cable news-talk show in America?

Welcome to the era of “Deflate-gate.” Good bleeping grief!

http://espn.go.com/boston/nfl/story/_/id/12212777/tom-brady-new-england-patriots-says-alter-footballs

New England Patriots head football coach Bill Belichik has issued a oh-so-precise denial of any wrongdoing. He says he did not know of the dozen footballs assigned for his team’s use being tampered with, or know who might have deflated the balls to make them more catchable.

OK. What about the quarterback, Tom Brady? What did he know and when did he know it? Brady says he knows nothing about any funny business prior to — or during — the Patriots’ 45-7 rout of the Indianapolis Colts to win the AFC championship and a trip to the Super Bowl to play the NFC champion Seattle Seahawks. It’s been kind of fun listening to the sports talking heads come up with different analogies to describe how badly the Patriots beat the Colts. “They could have beaten them throwing … ” oh, beach balls, water balloons, Frisbees, whatever.

All these denials, buck-passing and admissions of ignorance are simply fueling speculation that someone — the coach, the QB, the equipment manager, the center, the officiating crew — knows something that they aren’t revealing.

Brady said something Thursday about how much air pressure he prefers to have in the football he throws. No word, yet, about the PSI preferences of Russell Wilson, the Seattle quarterback.

Here’ a thought. Why not simply require the National Football League to inflate every football to precisely the same air pressure, give each team their allotted number of game balls — just before they take the field for their pre-game drills — and tell the players, “All right fellas, here are the balls. Go out there, play your guts out and may be the better team win”?

Do not leave this matter in the hands of the principals who will play the game.

I’m beginning to sense a conspiracy theory in the making, one that will become a monster that will never die. Not ever.