'Officially exploring' means Jeb is in

Take this to the bank. It’s a lock. Done.

Jeb Bush is running for president of the United States in 2016.

Yes, another Bush is, um, beating the bushes for votes. He wants to become the third member of his immediate family to occupy the White House. George H.W. “Poppy” Bush served from 1989 until 1993; big bro George W. served from 2001 to 2009.

The Bush “brand” is well established, correct?

And what do the first two Bushes have in common? They presided over an economy that tanked.

It Poppy’s case, the economy cost him re-election in 1992. As for W, the “Great Recession” caused untold grief for millions of Americans who watched their retirement investments vanish into thin air.

OK, were either recessions the direct result of the men’s presidencies? As I’ve noted before, presidents don’t deserve all the blame when things go wrong any more than they deserve all the credit for when things go right.

But these events happened on their respective watches.

And that is the “brand” that Jeb will have to overcome.

Voters’ memories are long, you know?

But Jeb Bush has a record of his own as a former Florida governor. It’s a decent one at that. The state ran well under his governorship. And I do like his moderate stand on immigration reform, which is natural, given that he’s married to a Mexican woman.

He shouldn’t take too seriously the notion that a Republican moderate is doomed to lose the next election. Sen. Ted Cruz, R-Texas, said as much. But hey, the Cruz Missile is considering a presidential run as well and no one with an ounce of sanity ever is going to suggest Cruz is a moderate on anything.

Bush is yet another old shoe set to run for president. The Democrats have their own in Hillary Rodham Clinton.

My own GOP preference remains Mitt Romney, who’s now sounding as though he, too, will start “actively exploring” a campaign of his own.

This will be fun to watch, yes?

 

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