President gets it … finally: 'Optics' matter

It took a little while, but President Obama has acknowledged something many of us out here knew already.

Visual images — the “optics,” if you please — matter to those who are watching the commander in chief’s every move.

http://www.cnn.com/2014/09/07/politics/obama-golfing-optics/index.html?hpt=hp_t2

Obama said on Meet the Press this past Sunday that he should anticipated how the image would look as he headed for the golf course immediately after making a heartfelt statement condemning the gruesome assassination of an American journalist by Syrian terrorists.

The White House defended the juxtaposition of those events as it happened. It turns out the president has had some second thoughts about the sequence of events and their proximity to each other.

Obama told Meet the Press host Chuck Todd that James Foley’s murder moved nearly to tears as he spoke with the young man’s family. I believe him when he acknowledges how these events affect him emotionally. “I think everybody who knows me — including, I suspect, the press — understands that … you take this stuff in. And it’s serious business. And you care about it deeply,” he said.

He added that he understands that “optics” is important. “It matters. And I’m mindful of that.”

As a matter of substance, these things ought not to matter. However, the cliché about “perception becoming reality” in the eyes of those who see things also is important. His teeing off immediately after delivering such a statement offered the perception of a president who doesn’t care. He said that’s untrue and likely unfair.

Perhaps this brief tempest will have delivered a lesson to a president who’s trying right now to manage several international crises. Be mindful, Mr. President, of how your every move is being watched by the public — for whom you work.