If I had a dollar …

You’ve heard others say it, or perhaps you have said it yourself, that “if I had a dollar for every time … blah, blah, blah.

I am an old-school media guy. I grew up reading the newspaper that was delivered to our home from front to back. I did so each day. Every day!

My love of newspapers didn’t end when I left home when I was in my quite early 20s. I got married at 21 to a young woman who was 19. We built a nice life together and it involved newspapers. I worked for four of them over the course of nearly 40 years. Two in Oregon. Two in Texas.

My full time career ended in August 2012. The media world was in the midst of a huge change. It’s still underway.

Americans aren’t ready newspapers the way we all once did. So, when someone tells me they still “prefer to read an actual newspaper” that blackens their fingers with printer’s ink, all I can do is chuckle.

Why? Because if I had a dollar for every person who said such a thing to me I’d be a gazillionaire.

I hang out, I reckon, with too many old timers like me, folks who grew up as I did reading newspapers. That includes the advice columns and the horoscopes, man.

I’m all but absolutely certain that were I to hang with younger folks that I would see a much different world than the one I have left behind. Which I suppose brings me to my point. The media are looking for ways to appeal to the younger among us. They are the future. People like me are part of the fading past.

I get it. Totally and completely.

I want to wish the media companies well in their quest for new readership audiences. I also want to wish the younger Americans out there looking for sources to inform them of the events of the day. They’re out there. You just have to look carefully and decide who among those sources are giving it you straight and which of them are foisting their own world view on a gullible ocean of empty skulls.

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