There must be a marketing genius working for Amarillo’s minor-league baseball organization. The Sod Poodles have announced that for six games in the upcoming Double AA season, they will play under the name of Calf Fries.
Yes, the Amarillo Sod Poodles will assume an alternative identity and suit up as the Calf Fries. What’s more, the team will serve the delicacy at its games to be played at Hodgetown, the stadium that usually fills up during the games played in the city’s resurgent downtown district.
We all know what calf fries are, correct? They come from the “jewels” taken from cattle. You roll ’em in batter and fry ’em up. As the team said in a statement announcing this notion: Also known as Cowboy Oysters, Prairie Oysters, and Rocky Mountain Oysters, the delicacy will be served during the six game nights to promote the entire Calf Fries experience at HODGETOWN. Other in-game promotions will accompany the alternate identity for fans to immerse themselves in the new brand.
Amarillo Unveils “Calf Fries” as Alternate Identity (milb.com)
Who am I to question the genius of this notion? Yes, I thought initially the name of Sod Poodles was a bit weird when the team first announced it prior to its maiden season. Then the name grew on me.
Now? I like it!
Now we have the Calf Fries. I acknowledge it, too, sounds a bit strange. But, hey, the name Sod Poodles has been recognized as Minor League Baseball’s most recognizable brand. Is Calf Fries next?