Messing with the message

The Texas General Land Office has come up with a far superior anti-littering slogan than the one that’s been taken hostage by right-wing politicians in our fair state.

The sign, which my wife and I saw on a weekend trip to the Davis Mountains region of far West Texas, reads “Drive Clean Across Texas.”

Excellent message, don’t you think?

The previous message, which still appears on some signs, states “Don’t Mess With Texas.” Taken literally, it, too, offers a nice admonition to drivers who might be inclined to toss an empty longneck beer bottle or a potato chip bag out the window of a speeding motor vehicle.

It no longer means what it was created to mean back when Garry Mauro was land commissioner and when his office adopted the campaign to fight littering in the state. Instead, the slogan has been perverted to represent some kind of misplaced machismo.

Gov. Rick Perry and other right-wingers have used the message as a warning to the federal government, telling them nasty feds to “don’t mess with Texas” by making us obey all those meddlesome federal laws enacted from the halls of Capitol Hill.

Now the state has a new slogan to remind motorists to keep their trash inside their vehicles. “Drive Clean Across Texas” has a sort of Texas-style slang feel to it. Plus, taken literally, it means what it says, although I know a few English teachers who would argue that it would be better to encourage motorists to drive “cleanly” across Texas.

Whatever. The new message is less prone to be used as a cheap political gimmick.