Amarillo long has seen its international airport as a gateway to the city’s economic well being.
If you look back over recent history, you find examples of the city forking over public money to keep jet service between the airport and Dallas-Fort Worth International Airport; critics called that initiative a form of “economic bribery.” I called it at the time a bold and creative initiative to help make business travel more comfortable for those seeking to do business in Amarillo.
The money came from sales tax revenue collected by the Amarillo Economic Development Corp.
So, with that the city has announced that American Airlines is going to begin daily non-stop service between Rick Husband Amarillo International Airport and Phoenix Sky Harbor Airport. They’ll fly once daily between AMA and PHX.
The AEDC, City Hall and the Chamber of Commerce see it as a big business opportunity, connecting Amarillo with a key hub out west, enabling travelers to avoid flying east to DFW just to connect and fly west.
That’s a good idea … if the city markets the opportunity as aggressively as it did the AEDC subsidy it paid to American Airlines back when it sought to entice the carrier to keep the jets flying to DFW.
Since I am fully retired and since my wife and I will spend the vast bulk of our domestic travel time in our fifth wheel RV rather than in airports, I don’t have a particular dog in this so-called fight.
For the rest of Amarillo — which appears to be entering an accelerated growth mode — this new air service is good news.
Let there be more.