Donald J. Trump keeps yammering about “fake news” media outlets.

OK, let’s try this one on for a moment.

The president has been displaying some fake Time magazine covers at his golf and country clubs. The covers tease those who see them about how his reality TV show is a rating smash.

Except that the magazine cover is fake. It’s phony. It’s made up, courtesy of Photoshop.

The White House doesn’t deny they’re fake. Time executives have asked that the covers be taken down. The Washington Post reports as well that Time didn’t even publish an issue on the date posted on those bogus covers.

Trump’s fake news mantra is getting tiresome in the extreme. It also long ago ceased being effective, given the president’s own record as a perpetrator of “fake news.” Indeed, the president is an expert at fake news, as he kept alive his own lie about President Barack Obama supposedly being ineligible to hold office because, according to Trump, he was born in Africa.

Fake news? There you have it. Now this bit about the phony Time magazine cover. More fake news? You bet.

And this president will keep yammering about the media and his political base will lap it up.

As CNN’s Chris Cillizza writes: “Truth, in Trump’s world, is what he believes. So, even if he wasn’t on the cover of that specific Time magazine, he should have been. What difference does it make then if he puts himself on there and passes it off as real?”

Cillizza clearly asks a rhetorical question. It makes a lot of difference to those who place value in truth. To those who are habitual liars — such as the president of the United States — well, not so much.