HPPR set to deepen its news footprint

I came home this evening from work and found a nice surprise that had come in today’s mail.

It was an invitation to the launch of High Plains Public Radio’s brand new all-news programming that begins March 6.

This is a big deal, folks, one that makes me happy in the extreme about the quality of news that will be available to public radio listeners in Amarillo and much of the rest of the High Plains.

It will be at 94.9 FM on the radio dial.

Here’s what I understand about it.

HPPR, which broadcasts news from National Public Radio, will continue with its regular morning and early-evening news content, with features such as “Morning Edition” and “All Things Considered” being broadcast daily.

But when the HPPR broadcast at 105.7 FM turns to music in the morning at the end of “Morning Edition,” the 94.9 FM channel will continue to offer news, features, commentary and assorted items from throughout the region and, oh yes, the rest of the world.

I spoke with Wayne Hughes of Amarillo, the former head of the Panhandle Producers and Royalty Owners Association — and a longtime contributor to HPPR — about this several months ago. He told me of the fundraising effort that was underway in the region to pay for the new operation.

Given that public radio doesn’t broadcast “radio advertising” in the fashion that privately owned stations do, it must rely on listeners to donate; yes, public radio has its share of corporate sponsors, too.

Why am I so excited about this?

Well, I am not much of a classical music fan. My taste in music is limited basically to classic rock ‘n roll. Our classic rock offerings in Amarillo are a bit limited.

However, I am a news junkie. I like getting my news via public radio when I have the radio nearby — and have it turned on.

The all-news station is going to fulfill my craving for news.

I’ve written before about public radio and the value I believe it has brought to the region since it started in the 1980s. The late Levi Bivins, along with his brother Mark, and Jay O’Brien all were instrumental in launching HPPR in the first place.

I am indebted to all of them for the hard work they performed in assuring quality public radio listening to those of us who aren’t all that nuts about morning drive-time blather on many of the commercial stations.

HPPR is now set to take the next big step in its evolution.

I am one listener who is mighty excited to welcome it.