I’m listening to non-stop (seemingly) coverage of the East Coast snowstorm. Then it hit me: The snow that blanketed Washington, New York and all the points between those points has hit the newscasters where they live, literally.

Thus, their local story becomes a national story. I get that.

It’s interesting how relatively little coverage those folks gave the snowstorm that pounded the middle of the country — from New Mexico, to the Panhandle and into Oklahoma. Sure, they reported it with a two-minute segment before moving on to other stories.

But the East Coast storm is a “big deal,” as one Denver-born talking head on MSNBC said this morning.

Thirty inches of snow surely is a major event, no matter where it falls. But I’m struck by the attention the broadcasters are giving this story. It affects them right there, given that the broadcast and cable networks are HQ’d in Washington and New York.

We feel your pain.