Politics has this way of giving those who lose tough races a chance to declare victory.
Eugene McCarthy did it in 1968 when he lost the New Hampshire primary to President Lyndon Johnson; George McGovern did the same thing in 1972 when he finished third in a primary that was won by Edmund Muskie; ditto for Bill Clinton in 1992 when he lost to Paul Tsongas.
History well might be about to repeat itself Tuesday — if Hillary Clinton moves to within shouting distance of Bernie Sanders in the Granite State’s Democratic primary.
She’s trailing now. She might be closing the gap, according to some polls. If she loses to Sanders by, say, 8 or fewer percentage points, I can hear it now: Hillary Clinton will proclaim herself to be the “second comeback kid.” The first, of course, was husband Bill.
When Ted Cruz won last week’s Iowa caucus, we heard to other “losers” proclaim victory. One of them was Donald J. Trump, who reminded voters that the polls he loves to trumpet said he didn’t have a prayer in Iowa when he entered the race; he finished second behind the Cruz Missile.
Even more fascinating was how third-placer Marco Rubio declared victory in that astonishing speech to his supporters. Hey, Marco . . . you finished third, young man!
Of course, actually finishes don’t mean much in political terms. Candidates have perfected the art of the spin for as long as the process itself. These days the necessity is made more important given the presence of social media and 24/7 cable news networks.
The trick is to get the “victory” declarations out there before anyone has a chance to catch their breath. Get ahead of the story and make damn sure you stay ahead of it.
Bill Clinton declared victory 24 years ago. He didn’t actually win. He just made sure voters thought he did.
I’m almost willing to bet real American money that his strategy has not been lost on his wife’s campaign team.