MPEV might need a new name

amarillo hotel

Dan Quandt isn’t fond of the acronym “MPEV.”

He runs the Amarillo Convention and Visitors Council and, quite naturally, is glad the proposed $32 million multipurpose event venue received the voters’ endorsement earlier this month.

But as he told the Rotary Club of Amarillo this afternoon, he wishes city planners could have come up with a different name for the facility to be built across Seventh Avenue from City Hall.

But, hey, as long as we’re stuck with the acronym, Quandt suggested it stand for “multiple people entering our vicinity.”

Therein lies his belief in the MPEV. It’s going to bring people here. They’re going to spend money, generating sales tax revenue and additional revenue from the city’s hotel occupancy tax — aka the HOT.

He noted that 60 percent of the city’s revenue comes from sales tax collections — and a good portion of that revenue comes from those who don’t live here. They are traveling through the city or are spending a night or perhaps longer here.

Quandt also noted something most Amarillo residents likely don’t know. It is that Amarillo has as many hotel rooms as Arlington, a city of nearly 400,000 residents sitting, as Quandt said, “in the heart of the Metroplex.” He also pointed out that Arlington is home to the Texas Rangers and a “professional football team that plays there”; he must not be a Dallas Cowboys fan. Whatever …

Amarillo’s fortunes are bound to improve with construction of the MPEV and the completion of the new Embassy Suites hotel across the street from the Civic Center, which he said is in line eventually for some “long-awaited” improvements and expansion.

One would expect Quandt to speak well of the MPEV and the city’s downtown future. He’s in the business of promoting the city.

However, from where I stand, Quandt and other city boosters are going to have quite a bit more material with which to lure visitors to our city.