It now appears that the Amarillo municipal election referendum this November is going to turn on a specific issue.

Should the city build a multipurpose event venue that includes a ballpark?

I say “yes!” With emphasis.

So, the MPEV-with-ballpark has at least one vote. I’m guessing it’ll get many more when the time comes to vote on it.

But the question came to me today from an Amarillo Millennial Movement member who wanted to know how they can sell the MPEV as it’s been proposed during the next 90 days. Honestly, I have never planned a campaign strategy and I don’t intend to do so now.

But I’ll just say that I am hearing from friends, acquaintances and others who want to talk about that they think the ballpark isn’t needed. They think the rat hole stadium at the Tri-State Fairgrounds is sufficient. It isn’t.

I happen to believe that a downtown venue for some minor-league baseball is a capital idea. And, yes, it can — and must — be used for other events. What might those events be? I will rely on the marketing geniuses around the city, the Panhandle and even the state to figure that out.

Outdoor concerts? Sure. A flea market … maybe? It’s been done.

Perhaps local high school teams could play ball during their regular season. There might even be an open date or two — or perhaps more — for the West Texas A&M University baseball team. Or perhaps the WT women’s softball team. Or maybe even some local high school softball teams.

I understand fully that these events don’t often draw more than a handful of fans. However, is that the way it has to be?

The world is full of opportunities.

I was heartened to hear from the newly elected City Council members this week that they favor an MPEV in some incarnation. They remain skeptical of the ballpark element.

I will continue to argue that a ballpark is a feasible attraction for downtown Amarillo. However, it’s going to require some creativity and some marketing genius to make it work as well as it can for the city.

If voters say “no” in November, my next-best hope is that the city can come up with a Plan B in a hurry and keep its downtown revival project moving forward.