Someone’s going to have to explain a thing or two to me, given that I’ve been known to be a bit slow on the uptake.
Amarillo City Hall commissioned a local advertising and marketing firm to design a logo to help the city commemorate its centennial. It reportedly paid that firm a five-figure amount up front to produce the design. Then the city rejected the design presented by the firm and went with a design submitted by an as-yet unnamed city staff member.
Then it turns out the logo submitted by the staffer had been ripped off — intentionally or by some bizarre coincidence — from a company in the United Arab Emirates. The Amarillo logo looked almost identical to the company’s logo.
The city then pulled its new symbol, communicated with the UAE firm about the mistake, was told by the firm’s legal team that the company claimed proprietary ownership of the design. Thus, the city couldn’t use it. City Attorney Marcus Norris apologized to the company.
The city is back to Square One.
Then it asked the public to submit designs for consideration … and from what I saw in the newspaper today, all of the 25 design finalists look pretty damn good. I really couldn’t pick a favorite among them.
Here’s what needs explaining: Why didn’t the city do this in the first place?
The city messed up royally by paying the design firm the money and then rejecting its work, and then accepting the staffer’s submission without ensuring it didn’t violate any copyright rules.
I’m waiting for all this to play out.
I also am hoping the city reveals more than it has so far on what it intends to do to ensure it doesn’t get caught in this kind of bind ever again. It can start by making sure whatever design is selects isn’t already in use.