The Bill O’Reilly story isn’t going away any time soon.

It might not ever disappear. Why is that? Well, look at it as payback from other media organizations that have been on the receiving end of O’Reilly’s sanctimony over many years.

http://mediamatters.org/blog/2015/02/24/oreilly-lied-about-suicide-of-jfk-assassination/202655

The left-leaning media watchdog groups around the country are taking a serious look at the allegations of embellishment and falsification that have piled up around O’Reilly. The Falklands War story still is resonating in some circles. O’Reilly has implied that he was in serious danger while covering the 1982 Falklands War between Great Britain and Argentina. He didn’t show up on the battlefield, but was in Buenos Aires covering riots and other disturbances during the Falklands conflict.

Was he in the danger he says he was? His former CBS colleagues dispute it.

Now comes another allegation of falsehood, that he was present during the suicide of a principal in the John F. Kennedy assassination. That, too, has come under challenge.

This story will have legs for some time for one simple reason: Bill O’Reilly has made considerable hay over the years criticizing other media outlets and reporters for their own transgressions. He’s held himself and his employer, Fox News, as the twin paragons of virtue and truth-telling. The “No Spin Zone,” which he calls his Fox TV show, has every bit as much “spin” as any other TV news talk show. O’Reilly just chooses to “spin” his stories his way.

Another reality, though, is that O’Reilly isn’t getting any more of a media vetting than Brian Williams got when it was revealed that he really wasn’t shot down in Iraq in 2003 as he has suggested. Nor is he being hammered any harder than former CBS News anchor Dan Rather was when he reported erroneously about President George W. Bush’s Air National Guard duty in the 1970s.

However, O’Reilly’s penchant for sticking it to other media means this story will continue for a good while longer.

This kind of scrutiny goes with the territory. O’Reilly knows it better than most.