This is a bit of a head-scratcher.

Amarillo City Hall has disclosed that a new retailer is coming to Amarillo. It’s a Sam’s Club “big box retail user” that’s going to be built near Soncy Road and Interstate 40.
Why am I scratching my head over this one? Well, the Amarillo Globe-News filed a public information request to the city seeking confirmation of what apparently had been a secret.

I’m still not sure why this event was shrouded in mystery.

The City Council annexed some land where the store will be built on Feb. 11. The city said only that a “big box retailer” was coming in.

Rumors began to fly. I had heard Costco was introducing itself to Amarillo, and that it would be the store coming to the location. Sam’s also was kicked around the rumor mill. A friend of mine in the commercial real estate business would tell me about two weeks ago he had heard it would be Sam’s. I’m guessing he had connections at City Hall, as he was able to say it with quite a bit of confidence.

However, the city kept this guessing game going for reasons that escape me.

Walmart, the parent company of Sam’s, didn’t return calls to local media. Nor did a consultant who is working on design specifications for the project.

It just seems a bit weird that information such as this would be kept so hush-hush. Was there some confidentiality stipulation that prevented the city from identifying the retailer? If so, why couldn’t the say just say so?

What am I missing here?