George P. Bush — nephew and grandson of two presidents and the son of a former governor — was thought to be a natural candidate for public office in Texas.

Then he launched a campaign for Texas land commissioner and promptly hid from view, more or less.

http://www.texasmonthly.com/burka-blog/george-p-bush-snubbed

He hasn’t submitted to lengthy interviews by newspaper editorial boards or made speeches from the stump of any substance. “P” — as he says he’d like to be called — makes brief appearances here and there and then drives or flies off to the next stop.

Well, P, what gives?

P was a huge hit at the 1992 Republican National Convention when, as a 16-year-old speaking for his grandfather — President George H.W. Bush — he exhorted the Houston Astrodome crowd with his enthusiastic “Viva Boosh!” declaration. P’s parents, of course, are Jeb and his Mexico-born mother, Columba and the then-teenager was thought to embody the GOP’s outreach to Latino voters.

He brought that cachet to this year’s land commissioner race, or so many observers thought.

As Paul Burka notes in the blog link attached here, the Austin American-Statesman endorsed businessman David Watts for the GOP nomination. The paper apparently was frustrated by P’s refusal to meet with the editorial board, which is a curious posture for a neophyte candidate campaigning for a statewide office, given that Austin is Texas’s capital city.

I won’t predict how this land commissioner primary will turn out March 4.

If P wins and then takes office in January, he’ll need to acquire some media relations skills, which would come in handy if he hopes to parlay a land commissioner post into something more visible.