What does future hold for Amarillo’s daily newspaper?

I chatted this morning over KETR-FM public radio at Texas A&M University-Commerce about the state of journalism in one of the Texas communities where I worked before my career ended in August 2012.

On the weekly broadcast “North by Northeast,” we talked about the decline of daily newspaper circulation and the struggle that many print media are having as they transition to the “digital age” of news and commentary.

Well, we didn’t discuss it on the air today, but I want to broach this subject briefly here.

The Amarillo Globe-News seems infatuated with reporting on issues involving Texas Tech University, which is headquartered about 120 miles south of Amarillo in Lubbock. I see the G-N on my smart phone daily. I am able to read headlines and I look occasionally at stories under those headlines.

I am struck by the preponderance of stories related to Texas Tech. Sports coverage, general news coverages, features, editorials, guest commentary … a whole lot of it relates to Texas Tech.

I’m wondering: Why? What is happening here?

I’ve reported already on this blog about how the newspapers — the Globe-News and the Lubbock Avalanche-Journal — are being managed under a “regional” operation. The papers have a regional executive editor, a regional associate editor/director of commentary; they have combined their business operations, their production ops, circulation and some advertising functions.

It’s the news and editorial coverage that piques my interest.

So much of it these days relates to Texas Tech. Back when I worked at the paper, we hardly ever gave Tech any notice. I mean, the university is way down yonder; the Panhandle is served by West Texas A&M University and the newspaper concentrated its higher education coverage on WT and on Amarillo College.

Texas Tech seemingly has supplanted WT and AC in garnering the attention of the Amarillo Globe-News.

I keep feeling the rumble in my gut that is telling me that something is going to happen to the Amarillo Globe-News … and that it won’t be a good thing for the future of print journalism in Amarillo and the Texas Panhandle.

I want in the worst way to be wrong.