Dana Loesch has emerged, apparently, as the newest attack beast for the National Rifle Association.

That title used to belong to Wayne LaPierre. Now it’s Loesch, who this week told the Conservative Political Action Conference that “the legacy media loves mass shootings.”

I don’t know what “legacy media” means, but to suggest that the media love these events is to, well, go way beyond the pale of decency.

Loesch got into an on-air snit with CNN anchor Alisyn Camerota, who challenged Loesch’s comment.

See the exchange here.

Loesch, the NRA spokeswoman, sought in the moment to walk back much of what she said. She said she didn’t mean to suggest the media actually “love” seeing people slaughtered as they were at Parkland, Fla., where a gunman slaughtered 17 high school students and staff members.

She sought to suggest that “crying white mothers” drive up ratings, meaning that the media love covering that angle to these tragic events.

I don’t buy Loesch’s attempt at equivocation. To put the words “love” and “mass shooting” in the same sentence sends a clear message, no matter what she intended to convey.

The debate that has ensued across the nation in the wake of this latest school massacre needs some semblance of civility, even though that kind of discussion quite often is difficult to find when the topic centers on guns, the Second Amendment — and the National Rifle Association.