{"id":3980,"date":"2013-11-14T23:59:34","date_gmt":"2013-11-14T23:59:34","guid":{"rendered":"http:\/\/highplainsblogger.wordpress.com\/?p=3980"},"modified":"2013-11-14T23:59:34","modified_gmt":"2013-11-14T23:59:34","slug":"good-riddance-amarillo-logo","status":"publish","type":"post","link":"https:\/\/highplainsblogger.com\/?p=3980","title":{"rendered":"Good riddance, Amarillo logo"},"content":{"rendered":"\n
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Amarillo City Council members — it’ll take time to get used to that title — have done the right thing by scrapping the controversial new city logo that has brought a lot of laughter aimed at City Hall.<\/p>\n

The council — which has changed its name as a result of a city charter amendment approved by voters on Nov. 5 — dumped the logo and is now using the city’s official insignia instead.<\/p>\n

The logo has become a source of controversy given that it is virtually identical to one used by a Dubai company. No word yet on whether it violates copyright laws.<\/p>\n

Even if it doesn’t, the city ought to start over with a new approach.<\/p>\n

You see, the logo in question has zero symbolic references to the things that made Amarillo a great city. At least the city insignia has a steer’s head and an oil derrick on it.<\/p>\n

http:\/\/www.ci.amarillo.tx.us\/<\/p>\n

Oil and cattle helped build Amarillo from its founding. The logo at least ought to represent those vital components of the city’s vibrant history.<\/p>\n

The now-shelved logo has none of that. I’m not even sure what it’s supposed to represent.<\/p>\n

Amarillo is commemorating its centennial. Its history is rich in symbolism. Our past is supposed to be a prologue to our future, yes?<\/p>\n

Start over, City Hall. Come up with a logo that is a fitting tribute to Amarillo’s first 100 years.<\/p>\n\n

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Amarillo City Council members — it’ll take time to get used to that title — have done the right thing by scrapping the controversial new city logo that has brought a lot of laughter aimed at City Hall. The council — which has changed its name as a result of a city charter amendment approved … Continue reading Good riddance, Amarillo logo<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[290,318],"class_list":["post-3980","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-amarillo-city-hall","tag-amarillo-logo"],"_links":{"self":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/3980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3980"}],"version-history":[{"count":0,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/3980\/revisions"}],"wp:attachment":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}