{"id":30051,"date":"2018-06-01T05:08:02","date_gmt":"2018-06-01T05:08:02","guid":{"rendered":"https:\/\/highplainsblogger.com\/?p=30051"},"modified":"2018-06-01T05:08:02","modified_gmt":"2018-06-01T05:08:02","slug":"its-all-about-baseball-marketing","status":"publish","type":"post","link":"https:\/\/highplainsblogger.com\/?p=30051","title":{"rendered":"It’s all about baseball ‘marketing’"},"content":{"rendered":"\n
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I am beginning to soften my view of those goofy finalist names for Amarillo’s new minor-league baseball team.<\/p>\n

But only just a little.<\/p>\n

I still dislike the five names they came up with. However, I am beginning to grasp the marketing techniques that the AA minor-league team ownership is using to sell the team to the public when it begins play in the downtown Amarillo baseball park in the spring of 2019.<\/p>\n

The team’s general manager spoke this week of creating a “wholesome family entertainment” product that will play baseball at the multipurpose event venue.<\/p>\n

They aren’t going to go with the usual Major League Baseball team nicknames, such as Cardinals, Giants, Tigers, Marlins … etc.<\/p>\n

So what did the Amarillo management do? They pored through more than 3,000 submissions and came up with Jerky, Bronc Busters, Sod Poodles, Long Haulers and Boot Scooters.<\/p>\n

If I had to choose a favorite among those finalists, I would settle on Bronc Busters. The worst happen to be Jerky and Sod Poodles.<\/p>\n

An ABC 7 morning news anchor, Lisa Schmidt, noted this morning that she has lived in the Panhandle her entire life<\/em> and has never heard the term Sod Poodles to describe prairie dogs. I’m hearing a lot of that around Amarillo over the past few days.<\/p>\n

However, I am beginning to get why the team management has embarked on this goofy course. They want to establish a unique brand for the minor-league team that will play hardball in downtown Amarillo.<\/p>\n

Let’s hope the brand sticks.<\/p>\n\n

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I am beginning to soften my view of those goofy finalist names for Amarillo’s new minor-league baseball team. But only just a little. I still dislike the five names they came up with. However, I am beginning to grasp the marketing techniques that the AA minor-league team ownership is using to sell the team to … Continue reading It’s all about baseball ‘marketing’<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[6883,1436,3105,3153],"class_list":["post-30051","post","type-post","status-publish","format-standard","hentry","category-sports-news","tag-amarillo-baseball","tag-downtown-amarillo","tag-mlb","tag-mpev"],"_links":{"self":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/30051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30051"}],"version-history":[{"count":1,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/30051\/revisions"}],"predecessor-version":[{"id":30052,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/30051\/revisions\/30052"}],"wp:attachment":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}