{"id":28146,"date":"2018-02-16T20:34:44","date_gmt":"2018-02-16T20:34:44","guid":{"rendered":"https:\/\/highplainsblogger.com\/?p=28146"},"modified":"2018-02-16T20:34:44","modified_gmt":"2018-02-16T20:34:44","slug":"theyre-pitching-new-flight-service-seriously","status":"publish","type":"post","link":"https:\/\/highplainsblogger.com\/?p=28146","title":{"rendered":"They&#8217;re pitching this new flight service &#8212; seriously!"},"content":{"rendered":"\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=jkanelis\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<p>I&#8217;ve lived in Amarillo, Texas for more than 23 years.<\/p>\n<p>During that time I have not seen such a concerted advertising campaign to pitch airline service out of this city&#8217;s international airport.<\/p>\n<p>Until now.<\/p>\n<p>American Airlines is about to launch new daily non-stop service from Rick Husband Amarillo International Airport to Phoenix Sky Harbor Airport. It&#8217;s a big deal. I&#8217;ve said as much already on this blog. I get the attraction for business travelers as well as for families seeking quick and convenient air service to a vacation destination.<\/p>\n<p>https:\/\/highplainsblogger.com\/2018\/02\/ama-economic-lure-amarillo\/<\/p>\n<p>This new service appears to hold considerable promise for the airline and for the city. I appreciate and understand the value of modern, convenient air service. We have it here, to the great credit of City Hall and the city&#8217;s Economic Development Corporation.<\/p>\n<p>That promise must explain the TV advertising I keep seeing.<\/p>\n<p>It\u00a0 makes me curious as to why.<\/p>\n<ul>\n<li>Delta Airlines once launched daily non-stop service between AMA and Memphis, Tenn. It didn&#8217;t take. Delta terminated the service after a brief period of time. Then the airline stopped flying to Amarillo altogether.<\/li>\n<li>Southwest has been flying daily to Las Vegas out of Amarillo for several years. I haven&#8217;t seen the TV ads promoting that service.<\/li>\n<li>United has flown non-stop to Denver for some time, too. No ads. Now the airline is flying non-stop to George Bush-Houston Intercontinental Airport; it assumed that service when United merged with Continental Airlines. No ads, either.<\/li>\n<\/ul>\n<p>Perhaps we are witnessing a new, more aggressive marketing strategy with American&#8217;s new service between AMA and PHX.<\/p>\n<p>Given that TV ad time doesn&#8217;t come cheap, I hope the investment pays off for the entire city.<\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=jkanelis\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve lived in Amarillo, Texas for more than 23 years. During that time I have not seen such a concerted advertising campaign to pitch airline service out of this city&#8217;s international airport. Until now. American Airlines is about to launch new daily non-stop service from Rick Husband Amarillo International Airport to Phoenix Sky Harbor Airport. &hellip; <a href=\"https:\/\/highplainsblogger.com\/?p=28146\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">They&#8217;re pitching this new flight service &#8212; seriously!<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[203,274,353,1325,3945,5011],"class_list":["post-28146","post","type-post","status-publish","format-standard","hentry","category-business-news","tag-air-travel","tag-ama","tag-american-airlines","tag-delta-airlines","tag-rick-husband-airport","tag-united-airlines"],"_links":{"self":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/28146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28146"}],"version-history":[{"count":1,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/28146\/revisions"}],"predecessor-version":[{"id":28147,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/28146\/revisions\/28147"}],"wp:attachment":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}