{"id":23622,"date":"2017-08-06T23:42:30","date_gmt":"2017-08-06T23:42:30","guid":{"rendered":"https:\/\/highplainsblogger.com\/?p=23622"},"modified":"2017-08-06T23:42:30","modified_gmt":"2017-08-06T23:42:30","slug":"lesson-learned-about-marketing-a-blog","status":"publish","type":"post","link":"https:\/\/highplainsblogger.com\/?p=23622","title":{"rendered":"Lesson learned about marketing a blog"},"content":{"rendered":"\n
Tweet<\/a><\/div>\n

\"\"<\/a><\/p>\n

I have just received a valuable lesson in marketing and (if you’ll pardon the expression) self-promotion.<\/p>\n

It was delivered to me in the lobby of a movie theater by a woman who had a kind word about the work I used to do<\/em>.<\/p>\n

I purchased a ticket to a film I went to see with my son. When I stepped away from the ticket counter, a nice lady said, “I love your work at the paper, John.” I turned to see who made the remark.<\/p>\n

The woman said she “I love what you write,” and gave me a thumbs-up. I thought for an instant: How do I handle this?<\/em><\/p>\n

“Well, thank you, but I’ve been gone (from the Amarillo Globe-News) for five years now,” I said. The lady looked surprised. “You have?” she asked. “Yes, nearly five years now,” I said.<\/p>\n

“Well, I’m embarrassed,” she said. “It’s OK, no worries,” I said.<\/p>\n

Then she pivoted. “Well, I miss<\/em> you.” I thanked her again and went on my way.<\/p>\n

OK, where’s the lesson? I should’ve been carrying my business-card wallet with cards identifying me as the author of High Plains Blogger. You see, that way I could have just handed her a card and said, “I’m still writing. This is what I’m doing now.”<\/p>\n

Simple, yes? Of course it is! That’s going to be my standard operating procedure from this day forward.<\/p>\n

To be candid, I’m kicking myself in the backside as I write this brief blog post.<\/p>\n

Five years after quitting my job I’m still getting these kinds of greetings from strangers. To be totally honest, I find it gratifying, even when I meet folks who might have disagreed with what I wrote for the Globe-News back in The Day.<\/p>\n

***<\/p>\n

Spoiler alert<\/strong>: I’m planning to post a blog entry in a few days commemorating the five-year anniversary of my departure from daily print journalism. That event hit me hard in the moment … but life has turned out to be far better than I ever imagined.<\/p>\n\n

Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

I have just received a valuable lesson in marketing and (if you’ll pardon the expression) self-promotion. It was delivered to me in the lobby of a movie theater by a woman who had a kind word about the work I used to do. I purchased a ticket to a film I went to see with … Continue reading Lesson learned about marketing a blog<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[179,670,3736],"class_list":["post-23622","post","type-post","status-publish","format-standard","hentry","category-media-news","tag-agn-media","tag-blogging","tag-print-journalism"],"_links":{"self":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/23622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23622"}],"version-history":[{"count":1,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/23622\/revisions"}],"predecessor-version":[{"id":23624,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=\/wp\/v2\/posts\/23622\/revisions\/23624"}],"wp:attachment":[{"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highplainsblogger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}