PID now on Amarillo’s tourism revenue table

I’m going to keep an open mind on this one.

Amarillo has surrendered hotel occupancy revenue while it has delivered tax breaks to businesses seeking space in the city’s downtown business/entertainment district.

As a result, hoteliers across the city might start charging guests a 2 percent surcharge to make up for the revenue shortfall.

It’s a bit of a complication in the city’s effort to revive its downtown district. One option might be to form a public improvement district (PID) that sets aside revenue for, well, improvements to certain areas or neighborhoods.

Some hotel owners are miffed that the city is considering adding the surcharge to their guests’ hotel bills. One of them asked: “Why is it always my guests that you are going after?”

http://amarillo.com/local-news/2016-12-27/council-2m-more-needed-market-city

This is a curious development. On the one hand, the city appears to have deprived itself of a revenue stream that it might have been able to project it needed down the road. If the city didn’t foresee the shortfall, why did it proceed with offering arguably too-generous tax incentives to businesses coming into the downtown district?

The Amarillo Globe-News reported: “Bobby Lee, who co-owns The Big Texan Steak Ranch and serves on the CVC board, said that while it’s a shame the tax revenue is being eaten up by downtown projects the typical tourist will never use, it’s important for hoteliers to look at and consider alternative ways to rebuild that revenue stream.

“’I don’t know where it went crooked, I really don’t,’ he said.”

Ouch! I kind of wish he hadn’t used such, um, descriptive language when talking about this matter.

Dan Quandt, vice president of the Amarillo Convention and Visitors Council, said the CVC plans to conduct some informational meetings in January to educate residents. He said the city is full of too much misinformation about the proposed PID.

OK, then. Let’s explain it, Dan. Be thorough. Keep it simple.

Those of us who are undecided cannot straddle the fence forever.