As if Amarillo isn’t going through enough change with its evolving downtown landscape, now comes an interesting concept from Center City.

Let’s create a cultural district designed to promote the arts in this city. So says Center City director Beth Duke, who believes the city is ripe for a grant that could be applied to promoting the arts.

It would run from Western Street to Grant Street. It would include several art venues, such as the Little Theater, the Globe-News performing arts center, Sunset Center Art Galleries and the Civic Center.

I’m still trying to wrap my noggin around the notion.

However, as with most new ideas, this one seems worth a close look.

According to NewsChannel 10: “We can promote it as a unified cultural district for tourism,” said Duke. “We can go out for special grants, and it may lead to some more events and some more partnerships.”

The city could be venturing into some fascinating new territory here.

Duke said the city will apply soon for the grant and will learn fairly quickly after that whether it will receive funds to apply to this concept.

The proverbial light bulb came on recently in my own head about the downtown Tax Increment Reinvestment Zone. TIRZ board chairman Scott Bentley explained it to me in simple enough language for even little ol’ me to understand it.

So it might have to be with the cultural district idea that Center City is pitching.

I’m willing to listen to it.

The payoff seems a bit distant as I consider how the creation of such a district would work.

Then again, isn’t that why God created marketing specialists to figure these things out?