The final three years or so of my journalism career were fraught with challenges as the shape and substance of media were undergoing significant change.
The Amarillo Globe-News and its parent company were seeking ways to cope with those changes, with limited success . . . or so it appeared to me.
One of the ways I sought to cope with those changes was to redirect the emphasis of commentary on our opinion pages. I obtained buy-in from the publisher of the paper, which as I look back on it now was peculiar, given that our relationship was deteriorating at the time.
I proceeded with the change. It was to place much greater emphasis on local issues, while forgoing comment on national or international issues. By “local,” that included editorial comment on matters of regional concern throughout the High Plains region we sought to cover. I sought to make daily comment on issues pertaining to our core circulation areas covering Randall, Potter, Moore, Deaf Smith and Armstrong counties. Amarillo and Canyon remained central to our concern as well.
Then there were state issues that spilled over into our part of Texas. Those issues got our attention as well.
I would keep a daily log of those editorials. I categorized them: local/regional, state, national and international. My goal always was to focus on local/regional issues first.
Why the change? Well, it became obvious to me that national media — cable TV and the Internet — were absorbed with national and international matters. Our readers had access to that information and to those opinions. Their own opinions were cast in stone. We would be wasting our energy trying to guide them into accepting whatever we thought about those matters.
So we turned our attention to City Hall, the county courthouse, the State Capitol.
There were a couple of months when we were able to devote every day of editorial commentary on local/regional or state matters. Those days gladdened me and made me more determined to continue on that course.
I believe it produced a positive result. We had tremendous traffic in letters to the editor and unsolicited essay submissions from readers. They wanted to weigh in on some of the local issues of the day and, yes, to speak out on the national and international issues we were setting aside.
The Globe-News tossed those changes aside after I resigned in August 2012 and returned to commenting on national and international matters. That was their call. I am just proud to have concocted a strategy I thought was a reasonable response to the change that is continuing to upend print media.