Now that we’re all agog over Oprah Winfrey and whether she’ll run for president of the United States — which I hope doesn’t happen — let’s flash back for a moment when the media mogul came to the Texas Panhandle for an extended stay.
Oprah had gotten herself sued by Texas cattlemen over remarks she and others made on her TV talk show. She had an animal rights activist on her show in the spring of 1996 talking about bovine spongiform encephalopathy, aka Mad Cow Disease, suggesting that improperly cooked beef could lead to the potentially fatal disease.
That’s it, Oprah blurted. She said the discussion “has just stopped me cold from eating another burger. I’m stopped.”
The cattlemen, led by legendary Panhandle cattle baron Paul Engler, were furious. So was then-Texas Agriculture Commissioner Rick Perry. Engler ended up suing Winfrey. He took her to federal court right here in Amarillo, Texas.
Oprah decided to move her TV show here, too. She rented the Amarillo Little Theater, had it redone to suit her show’s format. She played to packed houses every night after sitting in a courtroom all day — for weeks on end!
The Texas Tribune reports that the community was “split” about the trial and the reason for the lawsuit. Some folks thought the remarks on TV were out of line, according to the Tribune. Others applauded Oprah, given her high public standing in the community at large.
My recollection at the time was that Amarillo opened its arms to Winfrey and her staff. Her show was immensely popular among those who wanted to see it in person at the ALT. I heard stories about how phone lines choked up and damn near croaked with heavy call loads from people looking for tickets. I heard one anecdotal story about how someone called his or her family in the Dakotas, who then called the ALT for ticket information — because the the local caller couldn’t get a call through to the theater office.
Well, Oprah won a victory. The federal court jury dismissed the lawsuit. She stood in front of the courthouse in early 1998 in downtown Amarillo and cheered her hard-won — and deserved — courthouse victory.
Oprah Winfrey likely would have rather spent her time elsewhere than in Amarillo two decades ago defending herself in a lawsuit brought by some cranky cattlemen. My recollection, though, is that she was treated like the TV royalty she was at the time.
She won many more friends than foes here. Those were the days …