AMARILLO, Texas — OK, I’m just kidding about that suggestion to name the tower after Sod Poodles.
I mention it because of an announcement today that Amarillo’s tallest structure is slated to carry the name of another bank.
Chase left the ground floor of the 31-story tower and today it was announced that FirstBank Southwest is moving into Chase Bank’s first-floor office space.
FirstBank Southwest, pending federal approval, will be able to put its name on the top of the “tallest building between Fort Worth and Denver.”
The building known formerly as the Chase Tower will become the FirstBank Southwest Tower.
My question: For how long?
I’m not real crazy about corporations purchasing building-naming rights. What occasionally happens is what occurred when Chase left the tower. The building name came off the top of the skyscraper. Yet we still refer to the structure informally as the “Chase Tower.” Just mention the name and everyone in Amarillo knows what you’re talking about.
At least, though, the new bank is a locally owned outfit. I suppose that makes it more tolerable than some big corporate name being plastered on the side of what is among the city’s most recognizable downtown structures.
They’re going to name the city’s new minor-league baseball team later this year. I’ve already stated my case for Sod Poodles, which is among the five finalist names under consideration by the team owners.
My own preference for what it’s worth — and it’s not much these days, given that my wife and I now live elsewhere — would be to put a name more linked to the region than to some corporate entity.
Palo Duro Tower. Llano Estacado Tower. High Plains Tower. Canadian River Tower. Caprock Tower.
Just thinking out loud …