I am heartbroken, but not entirely surprised to hear this bit of news: The Beaumont Enterprise’s parent company is planning to sell the structure and move the newspaper into a more, um, suitable location hits me straight in the gut.
I got word of this decision Thursday through — that is correct — social media, which I suppose tells the story of the Beaumont Enterprise’s decline as the newspaper of record for the Golden Triangle region of Texas.
It is where my Texas journalism career got its start in 1984. It’s where I made tons of friends, learned about Texas’s unique political culture, and learned also that gumbo was far more than what you bought in a can of Campbell’s Soup.
My heart hurts over this news.
Social media have played a part in the Enterprise’s diminishing presence in the community. The paper I joined in 1984 was selling about 75,000 copies daily; its Sunday distribution totaled more than 80,000 copies. We sent papers way up into Deep East Texas and into Southwest Louisiana.
Then came the Internet. I left the Golden Triangle in January 1995 for greater opportunities in the Texas Panhandle. As the Internet began exerting its chokehold on print journalism in Amarillo, it began taking its toll in Beaumont as well.
The Enterprise, which once employed more than 300 individuals has seen its payroll dwindle to fewer than 70 people. Hurricane wind and rain destroyed the newspaper’s presses, forcing the paper to print its editions at the Houston Chronicle, another property owned by the Hearst Corp. The Enterprise’s production department disappeared; its circulation department has been reduced to virtually nothing.
Most tragically (in my view) the news staff has been decimated. I don’t know the exact count of reporters and editors on staff at the Enterprise, but I do know it’s far fewer than it was during the heyday of print journalism.
Hearst Corp. execs say they need to move into a location that is more suited for the Enterprise to compete in the digital age. I totally understand the business aspect of the decision, just as I understand why the Amarillo Globe-News — where I worked for nearly 18 years — has vacated its historic location.
There’s a glimmer of good news, which is that Hearst plans to keep the newspaper in downtown Beaumont, given the Enterprise’s longtime presence there. Publisher Mark Adkins said, “We believe in the community here, and want to continue our long history as a part of downtown,. It is important for us to stay here for those reasons. But it is also important to be able to pass on this building to someone that could use it for further development of downtown.”
However, none of this assuages the grief I feel at this moment reading about the pending departure of the Beaumont Enterprise from a building where I practiced my craft for nearly 11 years.
There’s no nice way to say it. This news really sucks, man.