What must Herring Hotel owner be thinking?

I haven’t talked to the owner of the long-vacant Herring Hotel in downtown Amarillo, Texas, for a good while. I know Bob Goodrich quite well. He’s a nice man, a conscientious property owner — and a fellow with big dreams for the building that once served as the go-to spot for Amarillo’s social elite.

That all stipulated, Goodrich must be steamed as he reads about other abandoned downtown buildings finding new life. The latest such structure is the Rule Building, which developer Todd Harmon wants to turn into a boutique hotel. Then there’s the Barfield Building, which is going to open soon as boutique lodging.

Other structures are finding life, or are being repurposed into something other than their original use.

Then there’s the Herring Hotel building. It sits there. Vacant and rotting. Goodrich pays the taxes on it every year. He seeks developers and investors. He once called me to say he had a potential investor lined up; then the deal fell through.

Someone who at the time had intimate knowledge of downtown Amarillo’s redevelopment efforts told me years ago he was certain there would be a happy ending to the Herring Hotel saga. This individual is no longer part of the downtown in-crowd and, of course, I have retired from daily journalism and have relocated to another community. It’s quite possible this person didn’t know what he was talking about, but … well, that’s grist for another story — maybe. 

I do have a parting thought. Perhaps there ought to be a statement from the downtown redevelopment gurus addressing the reasons why the Herring Hotel continues to sit quietly with no apparent action on the horizon. Center City? The Tax Increment Reinvestment Zone board? City Hall? The Amarillo Matters PAC? The Convention and Visitors Council? Amarillo EDC?

Might there be some way to reveal to the nosey segments of the public what they think they need to know about the Herring Hotel? Is there a future for the building … or not?

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