O’Rourke winning money battle against Cruz

Beto O’Rourke appears to be winning one aspect of the upcoming electoral fight against an incumbent U.S. senator from Texas, Ted Cruz.

It’s the fight for campaign cash.

Will it translate to victory in the bigger, more important battle — the one for actual votes this fall? Well, that remains to be seen.

The Texas Tribune reports that Cruz, the Republican incumbent, is going to declare that he has raised less than half of what O’Rourke, the Democratic challenger, has raised in the first quarter of 2018.

I won’t spend a lot of time analyzing the battle for cash. Here, though, is a thought that came to me from a retired journalist friend of ours who offered this tidbit during our recent visit to the Golden Triangle.

O’Rourke’s goal has to be to cut his expected losses in rural Texas while maintaining his expected hefty margins in urban Texas.

The Cruz Missile has already put the warning out to his GOP faithful that the “far left” is energized against him — and against Donald Trump, whom the far left hates with a passion, according to Cruz.

Our friend, who’s watched a lot of election cycles in Texas over the span of many decades, believes that O’Rourke — a congressman from El Paso — needs to continue plowing the rural field in the hunt for votes. That seems to explain why O’Rourke has spent so much time in places such as Pampa, Canyon, Amarillo and throughout the reliably Republican Texas Panhandle.

In a certain fashion, if that is the strategy that O’Rourke is employing in Texas, it seems to mirror the national Democratic strategy that enabled Barack Obama to win two presidential elections and for Hillary Clinton to win the popular vote by 3 million ballots while losing the Electoral College to Trump. If you look at the county-by-county breakdown nationally, you see that Republican presidential candidates in 2008, 2012 and 2016 all won vast expanses of rural America; Democrats, though, harvested tremendous numbers of votes in urban America.

One can boil that down to a Texas strategy, too, I reckon, given this state’s huge urban centers in San Antonio, Austin, and Dallas/Fort Worth.

Thus, it becomes imperative for O’Rourke to somehow cut deeply enough into the losses he can expect in the Piney Woods, the Rolling Plains, the High Plains and the Permian Basin to give him some breathing space as he shores up the support he can expect in Big City Texas.

I do hope the young man spends his campaign cash wisely.

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